It is no surprise that growing businesses have been leveraging social media to fulfill their marketing objectives and advertising requirements. With around 2.91 billion monthly active users, Facebook is one of the biggest social media networks globally. More than 9 billion companies have been advertising and creating different brand awareness campaigns on Facebook to reach their target market. However, it has even been reported that 62% of companies lost money and didn’t get the ideal results.
There are many common mistakes that may prevent you from getting the ideal ROI from the campaigns. Here, we have outlined some of the common Facebook ad mistakes that you must avoid.
1. Lack of clear objective
Are you aiming at increasing the traffic to your website or do you want more conversions from the campaign? Or there is any other objective? Before conceptualizing any marketing campaign, you must have a clear strategy and understanding of the measurable objectives. Define your goals, set KPIs, and create an action plan that meets your requirements.
You should be very specific about what you wish to achieve. Unless you have a clear understanding of your objectives and goals, you won’t be able to get the desired results from the Facebook ads. Additionally, you must keep a constant eye on the parameters and see if they are performing well. If anything is not going as planned, you must change the strategy or pause the ad in between.
2. Targeting the wrong segment
It is a very common mistake that can impact the results of your Facebook advertisements. If you are not targeting the audience who may be interested in your product, you are only going to waste your ad spend. It is very necessary that you conduct research and create buyer personas for your product and services.
Start analyzing your demographics and identify the potential audience who may be genuinely interested or who you think will benefit from your product or services. You should always aim to set a realistic number to get the best results from your Facebook ad campaigns.
3. Choosing the wrong Facebook ad type
Facebook lets you choose the media format and preferable placement for your ad. You can either have a photo, video, or carousel. Additionally, you can run your advertisements on Desktop, Mobile, or Sidebar. You will also have the option to create link ads or lead ads. Therefore, Facebook provides marketers with various options and different types will have different results.
The results will even depend on the target audience. As a marketer, you must have a different strategy to get the best results from your ad spent.
4. Not creating enticing content
We all will agree that content is the king and the key to getting the best results. If your content is not compelling enough, is it likely that you will not get the preferable results from your campaigns? You should aim at creating high-quality content and appealing visuals to reach the target audience. Videos have better reach and can grab the attention of the users. In certain cases, photos and carousel posts will work better.
You should learn about your audience and their behaviour before you start creating the content for your ads. Look at the competitors and see the language they are using in their ads.
5. Skipping the A/B test for your campaigns
You can never be 100% guaranteed that your ad creatives and a copy will work and help you achieve the desired results. There are slight chances that it may not resonate with your target audience. Fortunately, Facebook gives the option and allows to conduct A/B tests for the campaign. You can create different variations of the ad and check which performs better. Based on the results, you can experiment and create similar campaigns to get the highest conversions.
6. Using ads for sales purposes only
It has become necessary to create human connect and build a connection with the audiences. Creating ads for sales funnel only is similar to a salesman promoting a particular product. Nobody likes it that way and the chances of conversion may reduce. You should aim at creating better content and use Facebook to build engagement on your page. Creating a connection with your audiences will help you get higher conversions.
7. Running multiple campaigns on a tight budget
Creating multiple ads will only reduce the creative efficiency and burn your advertising spending. It is not even necessary to run multiple campaigns, especially when you have limited budgets. You must reduce the number of ads, but should never compromise with the ad quality. Only quality content and the right targeting will help you achieve the desired results and higher conversions.
Stop these mistakes
Besides these common mistakes, you must also keep a track of different parameters from the Facebook Ad Manager. You will not want to avoid other Facebook mishaps that can impact your campaign results. To get the best results, you will also have to go a little extra mile and invest your time in researching. Plan your content and how you will create connections with your audience. Once you have a clear understanding and pay attention to all these minute details, you will get favorable results from your campaigns.
